SMS messaging is a very effective tool for organizations. SMS open rates can be as high as 98% (compared to 20% for emails), providing an excellent opportunity to reach a large audience. SMS messaging also boasts a 750% greater response rate than emails, guaranteeing that your bulk SMS campaigns yield actual engagement, and hiring a bulk SMS service is the best decision.
Discussed below are some of the best Bulk SMS practices to follow:
- Send communications at the appropriate time
Timing is critical for achieving the highest level of audience engagement. Nobody likes to be woken up at 6 a.m. by a text message touting an upcoming sale, so keep promotional texts within respectable business hours. Aside from that, determining the optimum hours for bulk text messaging is entirely up to your business and your target audience.
Using software that tracks engagement levels allows you to easily monitor how well your bulk SMS messages are received and experiment with different time slots to find which ones are most effective.
- Be concise and goal-focused
It goes without saying that bulk text messaging has less real estate than emails to convey your point. You don't want to overload your viewers with lengthy, confusing messages. Instead, it is critical that you generate SMS text messages that are succinct, to the point, and focused on the aim you've set for your bulk SMS campaign. This purpose can range from converting leads to getting comments and information from your audience.
- Personalize the message
When a buying experience is not individualized, 71% of consumers are dissatisfied, and 80% are more likely to buy from a brand that offers unique experiences. Adding personalization to your bulk SMS approach is really advantageous. To create an experience that is unique for each of your customers, you must first understand and define them.
Contact management is ideal for bulk text messaging since it allows you to segment your audiences based on specific demographics or criteria (for example, grouping everyone who has made a recent purchase) and send out bulk SMS messages appropriately.
- Create a two-way discussion using automation
There's little value in sending out bulk SMS messages unless you're also ready to collect and respond to any responses you receive. This is especially true if you need someone to respond, such as to confirm an appointment or to ensure the recipient's safety. Of course, when sending bulk messages, it is impossible to manually monitor and respond to messages received back.
This is where automation comes into play, and it can be an effective approach to keep the conversation going without losing momentum or customization. When planning your automated message journey, make sure to include responses that sound natural, conversational, and related to the original bulk SMS you sent.
Wrapping Up
Sending messages in bulk doesn't mean you have to sacrifice personal touch. By following these bulk SMS best practices, you may engage with your customers, employees, or community in ways that are truly engaging, meaningful, and human-centered. It's the ideal approach to expand your communications, easing the burden on your staff while still reaching and connecting with a large audience. Acquiring a bulk SMS service will ease your process.
